A story I picked up and smiled at...

America Online (AOL: news, msgs), Microsoft Corp.'s MSN and Yahoo have
adopted a system to label Web sites to help parents prevent children
from viewing objectionable content. Developed by non-profit trade group
Internet Content Rating Association, the labeling is included in the
Web pages' coding, which can be read by Web filtering software or browsers.

Content providers including Playboy.com (PLA: news, msgs) have also labeled
their sites; the ICRA began a campaign Tuesday to encourage others to
do so. "Creating safer places for children to use the Internet has long
been a part of the overall experience Yahoo provides, and working with
the industry to develop the ICRA standard and labeling protocol is just
the next step in our efforts," said Srinija Srinivasan, vice president
and editor-in-chief.

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